Social media facilitates two-way communication between you and your consumers. Consumers will be able to reach out to you instantly with questions or feedback about cars or services. However, it is unlikely that the feedback will always be positive. You will gain more credibility in the market if you respond appropriately and quickly, even to negative feedback. In order to succeed here, you need a social media strategy that is effective – this is the major reason why most auto dealers fail. As the competition is less, you have a greater chance of using it to your advantage with the help of a social media strategist. The problem may be with the advertising space you are investing in if you are one of the auto dealers who still struggle to get enough ROI out of their advertising campaign. If you want to promote your auto dealership on social networking sites, it is time to do so. Digital marketing solutions provider Search Optics, Inc. specializes in the automotive industry. It creates custom websites, email marketing campaigns and social media campaigns.